Thursday 25 October 2012

Fashion Photography Notes

History
Fashion photography has been around since the 1800's. It became more prevalent with the invention of the halftone printing process in 1880. This process made translating finely shaded imagery onto printing plates quick and effective.

Cecil Beaton was considered a master of the art. He would create elaborate images of decadent beauty in scenes he would call "dream worlds". He started working for Vogue in 1927. Beaton photographed the Royal Family often, for official publication.







When is an image a Portrait and when is it a fashion photograph?
The key distinction between the two styles of photography is what the photograph focuses on. In portraiture, the photograph focuses on the subject. It tries to capture them as a person and express who they are. Fashion photography on the other hand focuses on, essentially, what the subject is wearing.

To what degree should an image be manipulated to go into a fashion magazine?
It's common practice among fashion photographers and magazines to manipulate the model and the resulting photograph. Publishers can go to extreme lengths to manipulate photographs as seen in Dove's "Evolution" video below.

Wednesday 3 October 2012

Portraiture

Diane Arbus
Photographed sad, odd and surreal people. She famously photographed the Matthaei family, notably the children of the family with seemingly sad expressions. Diane Arbus died in 1971 having taken her own life. She suffered from depression throughout her life which was reflected in her photography.





Walker Evans

Most famous for capturing the effects of the Great Depression whilst working for the FSA (Farm Security Administration).









Richard Avedon
Famous for his striking portraits of the American social and political elite.









Larry Clark
A controversial photographer who took photographs of what was happening around him in his own life. His photographs often depicted drug use and nudity.